DISCERNING FAKE NEWS FROM PERSPECTIVE OF COMMUNICATION PROFESSIONALS

Abstract

The study qualitative study sought to determine the methods of communication professional in discerning fake news. Purposive sampling was used to select 10 informants who have hands-on experiences in discerning news as they are working in different fields of media. The findings of the study reveal a set of method to discern news based on the lived experiences and the perspective of the informants. Thematic analysis was used to generate codes and themes to interpret the interview responses. The researchers recommend that the findings of the study be used by every individual to be aware on how to discern news especially students who are very attached to social media and that similar studies be conducted for future research considering other variables that were not included in this study.

Keywords: discerning news, media literacy, fake news