THE EFFECTS OF TELEVISION VIEWING ON THE COMMUNICATION BEHAVIOR OF CHILDREN IN STO. CRISTO, BALIWAG, BULACAN

Abstract

The purpose of this study is to find out if the level of television exposure of children in Brgy. Sto. Cristo, Baliwag Bulacan affects their communication behavior. A total of 50 participants were randomly selected using sampling method. The study used the instrument were it was based on the instrument of “Effects of Television Viewing on the Growth and Development of Children during Middle and Late Childhood in India and Iran: A Comparative Study” and in the book entitled “Implementing a Comprehensive Guidance and Counseling Guidance in the Philippines.” Results revealed that the television exposure does not correlate to communication behavior of the respondents. According to the results, the television exposure and the communication behavior of the children are not correlated to each other since the result of television exposure is high and the communication behavior is low. Although, there is a significant difference in television exposure of children among age group.

Keywords: communication behaviour and television viewing.